Our Origin Story
Founded in 2002. Belgian management. Production in Romania, EU. Making custom sublimated sportswear since 2002.
The Founder
Kevin Van Lancker,
Belgium → Romania
Sportswear of Tomorrow was founded in 2002 by Kevin Van Lancker from Belgium. What started as a traditional sportswear production operation has evolved into a technology-driven, sustainable manufacturing partner for brands across cycling, running, team sports, and activewear.
With headquarters and production in Romania — and Belgian management overseeing quality, client relations, and product development — SOT combines Western European standards with the production efficiency of Central Europe.
Our mission: to help brands grow with innovative, sustainable, and ethically produced sportswear. Not a broker, not a reseller — a manufacturer with its own facility, its own team, and its own standards.
Fast Facts
Founded: 2002 · Founder: Kevin Van Lancker · From: Belgium · Production: Romania, EU
What Sets Us Apart
From Traditional Production
to Technology-Driven Manufacturing
We’ve evolved from a standard contract manufacturer into a full-stack sportswear production partner — combining EU ethical production with digital tools, certified sustainable materials, and flexible MOQs.
All production in Romania, EU. Ethical labour, European regulations, auditable supply chain. Belgian management ensures Western European quality standards are applied throughout.
Sublimation printing, laser cutting, 3D visualisation, SubliScan technology, and AI-assisted design via Flave.eu. We invest in tools that improve quality and reduce your time to market.
Recycled polyester as standard. GRS certified fabrics. Water-based sublimation inks. Bio-based and T2T fabrics available. No greenwashing — only verifiable sustainability claims.
MOQ from 1 piece. Volume discounts apply to larger orders. Suitable for emerging brands testing products and established brands scaling collections efficiently.
Our Production
Own Facility.
Made in Aiud.
All production happens in our own facility in Aiud, Romania: we print, cut and sew every order there.
Our specialty is technically complex, high-performance garments. We also produce simpler styles, which we sometimes route to partner facilities that meet our quality standards.
- Own production facility — not a broker
- Every order printed, cut and sewn in our own facility
- Specialty: technically complex performance garments
- All production in Romania — EU regulated, ethical labour
- Direct communication — no middlemen
Who Cares
1,000+ brands and teams since 2002. Production that’s consistent and made in our own facility in Aiud, Romania.