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Reinventing how sportswear is made using AI.

What if creating a premium sportswear collection was as simple as a few clicks? At Sportswear of Tomorrow, we’ve spent years helping brands bring their apparel ideas to life. From technical performance gear to fully sublimated team kits, we’ve been…

  • Sportswear of Tomorrow
  • 30/07/2025
  • Blog, Made in Europe, New Technologies, On Demand, Sportswear Production

AI produced sportswear. Sportswear of Tomorrow unites with FLAVE AI.

At Sportswear of Tomorrow, we’ve spent years helping brands create high-quality custom sportswear. We’ve seen firsthand how tough the market has become—especially for legacy sportswear brands trying to navigate shrinking margins, unpredictable demand, and growing pressure to reduce waste. That’s…

  • Sportswear of Tomorrow
  • 17/07/2025
  • Blog, Made in Europe, New Technologies, On Demand, Sportswear Production, Sublimation

Teamwear is Broken — We Know, We’ve Lived It

Over the last weeks, we’ve had hundreds of conversations with brand owners and teamwear buyers — from big legacy brands to small local clubs. Different companies, same problems. So let me cut straight to it. The biggest struggles we keep…

  • Sportswear of Tomorrow
  • 21/05/2025
  • Blog, Recycled Ocean Waste, Sportswear Production

Does Polyester have anti-odor features?

Photo of polyester fabric for sportswear

Polyester (PES) is a synthetic fabric known for its durability and moisture-wicking properties. However, it is not inherently anti-odor. In fact, polyester tends to retain odors more than natural fibers like cotton. This is because polyester is hydrophobic—it repels water…

  • Sportswear of Tomorrow
  • 19/03/2025
  • Blog, Meet Us, New Technologies, Sportswear Production

Performance Days, Munich (Germany)

My name is Kevin Van Lancker, Founder at Sportswear of Tomorrow and I am writing this article from my personal perspective. I attended Performance Days in Munich. As usual, it’s been great fun to meet everyone again. The previous industry…

  • Sportswear of Tomorrow
  • 29/10/2024
  • Blog, New Technologies, Recycled Ocean Waste, Sportswear Production, Sublimation

Hot Topics in the world of sublimated sportswear. What you should not miss out on.

The sublimation industry for sportswear is continuously evolving, and several hot topics and trends are currently influencing the market. Here are some of the most prominent trends in the sublimation sportswear industry: Top topics in the printed sportswear industry Sustainable…

  • Sportswear of Tomorrow
  • 06/09/2024
  • Blog, New Technologies, On Demand, Sportswear Production, Sublimation

The Future of Sportswear: Innovation, Technology, and Craftsmanship

AR scanning of sublimated prints by Sportswear of Tomorrow

In an ever-evolving industry like sportswear, staying ahead of the curve is essential. The future promises revolutionary changes driven by advanced technology, innovative materials, and an unwavering commitment to sustainability. As we look to the horizon, one country stands out…

  • Sportswear of Tomorrow
  • 31/07/2024
  • Blog, Made in Europe, Romania, Sportswear Production, Sublimation

How to Choose the Right Sportswear Manufacturer in Europe and Why Romania is a Good Choice

Choosing the right sportswear manufacturer is a critical step in ensuring the quality, durability, and appeal of your athletic apparel. Europe offers numerous top-tier manufacturers, with Romania being a standout choice. Here’s a guide on how to select the right…

  • Sportswear of Tomorrow
  • 11/06/2024
  • Blog, Sportswear Production, Sublimation

The Benefits of Sublimation in Sportswear

Sublimation is revolutionizing the sportswear industry, offering a fresh and exciting way to create high-quality athletic gear. If you’ve ever wondered why sublimation is gaining so much popularity, here’s a simple breakdown of its benefits. Amazing Design Options One of…

  • Sportswear of Tomorrow
  • 11/06/2024
  • Blog

Sportswear design using AI (Artificial Intelligence)

Revolutionizing Sportswear Design with AI: Experience the Future Today Gone are the days when designers spent countless hours perfecting custom sportswear designs to meet customer demands. Today, the introduction of AI technologies has dramatically transformed the landscape, particularly in the…

  • Sportswear of Tomorrow
  • 03/05/2024
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